@import url('https://fonts.googleapis.com/css2?family=Noto+Sans+KR:wght@400;500;600;700&display=swap');
:root{--bg:#101010;--text:#f1efea;--muted:#aaa7a2;--line:#303030;--orange:#ff510d}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;background:var(--bg);color:var(--text);font-family:'Noto Sans KR',Arial,sans-serif;letter-spacing:-.025em}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer}img{display:block;width:100%}a:focus-visible,button:focus-visible{outline:2px solid var(--orange);outline-offset:6px}p{line-height:1.85}h1,h2,h3,p{margin:0}h1,h2,h3{font-weight:500}em{font-style:normal}.header,main,footer{max-width:1280px;margin:auto}.header{height:94px;display:flex;align-items:center;justify-content:space-between;padding:0 48px;background:var(--bg);position:sticky;top:0;z-index:10}.logo{font:bold 28px Arial;letter-spacing:-1.5px;display:inline-flex;align-items:baseline}.logo span{font-weight:400}.logo i{display:block;width:5px;height:5px;border-radius:50%;background:var(--orange);margin-left:4px}nav{display:flex;gap:30px;color:#d6d3cc;font-size:13px}nav a:hover{color:var(--orange)}.hero{padding:58px 48px 76px}.eyebrow{font-size:12px;color:var(--muted);margin-bottom:20px}.hero h1{font-size:clamp(34px,4vw,58px);line-height:1.35;letter-spacing:-.055em}.hero-description{font-size:13px;color:var(--muted);margin-top:25px;line-height:1.9}.section{padding:0 48px}.work-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:27px}.work-head h2{font-size:18px}.work-head>span{color:#8b8882;font-size:11px;letter-spacing:0}.project-grid{display:grid;grid-template-columns:1fr 1fr;gap:46px 30px}.project{display:block;width:100%;border:0;padding:0;background:none;text-align:left;min-width:0}.project-image{position:relative;aspect-ratio:16/9;background:#242424;overflow:hidden;border-radius:3px}.project-image img{height:100%;object-fit:cover;transition:transform .35s}.project:hover img{transform:scale(1.025)}.play{position:absolute;right:15px;bottom:15px;width:36px;height:36px;display:grid;place-items:center;border-radius:50%;background:#171717b8;color:#fff;font-size:15px}.project-title{display:flex;justify-content:space-between;gap:16px;align-items:baseline;margin-top:17px}.project-title h3{font-size:18px}.project-category{font-size:11px;color:#96938d;white-space:nowrap}.project>small{display:block;color:var(--muted);font-size:12px;margin-top:8px;line-height:1.7}.economy-art{height:100%;background:#1b1b1b;padding:28px;display:flex;flex-direction:column;justify-content:space-between;color:#aaa7a2}.economy-art>span{font:11px Arial;letter-spacing:.05em}.economy-art strong{font-size:clamp(24px,3.4vw,44px);font-weight:500;line-height:1.3;color:var(--text)}.economy-art small{font-size:10px}.image-fallback::before{content:'studio.zip';position:absolute;inset:0;display:grid;place-items:center;color:var(--text);font-size:28px}.about{display:grid;grid-template-columns:1fr 2fr;gap:40px;margin-top:110px;padding-top:45px;border-top:1px solid var(--line)}.about h2,.contact h2{font-size:19px}.about-copy>p{font-size:16px;line-height:1.9}.bio{margin-top:34px}.bio h3{font-size:14px}.bio h3 span{font:11px Arial;color:var(--muted);margin-left:12px}.bio p{font-size:12px;color:var(--muted);margin-top:10px}.contact{display:grid;grid-template-columns:1fr 2fr;gap:40px;padding-top:45px;margin-top:70px;padding-bottom:80px;border-top:1px solid var(--line)}.email{font:clamp(19px,2.1vw,28px) Arial;letter-spacing:-.03em;overflow-wrap:anywhere}.email span{color:var(--orange);font-size:20px;margin-left:12px}.contact p{font-size:12px;color:var(--muted);margin-top:14px}footer{padding:25px 48px 40px;display:flex;justify-content:space-between;font-size:11px;color:#8b8882}dialog{width:min(900px,92vw);max-height:90vh;padding:45px;background:#161616;color:var(--text);border:1px solid #353535;border-radius:4px;overflow:auto}dialog::backdrop{background:#000b}.close-dialog{position:absolute;right:16px;top:16px;background:none;border:0;color:#ddd;font-size:18px}.modal-open{overflow:hidden}dialog .eyebrow{margin-right:24px;font-size:11px;color:#b8b4ad}dialog h2{font-size:30px;margin-bottom:12px}.dialog-roles{font-size:12px;color:var(--muted);margin-bottom:26px}.video-frame{aspect-ratio:16/9;background:#080808;position:relative}.video-frame iframe{position:absolute;width:100%;height:100%;border:0}.case-copy{display:grid;gap:25px;margin:30px 0}.case-copy section{padding-top:20px;border-top:1px solid var(--line)}.case-copy span{display:none}.case-copy h3{font-size:15px;margin-bottom:9px}.case-copy p{font-size:14px;color:#bbb7af}.out-link{display:inline-block;font-size:13px;color:var(--text);border-bottom:1px solid #777;padding-bottom:5px}.skip{position:fixed;top:-100px;left:20px;padding:12px;background:#222;z-index:30}.skip:focus{top:10px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0)}
@media(max-width:800px){.header{height:78px;padding:0 30px}.hero{padding:40px 30px 60px}.section{padding-left:30px;padding-right:30px}.project-grid{gap:35px 22px}.project-title h3{font-size:16px}.project>small{font-size:11px}.about,.contact{grid-template-columns:1fr 2fr;gap:25px}.about{margin-top:80px}footer{padding-left:30px;padding-right:30px}}
@media(max-width:560px){html{scroll-padding-top:85px}.header{height:72px;padding:0 23px}.logo{font-size:26px}nav{gap:20px;font-size:12px}.hero{padding:33px 23px 48px}.hero h1{font-size:34px}.eyebrow{margin-bottom:17px}.hero-description{font-size:12px;margin-top:20px}.section{padding-left:23px;padding-right:23px}.work-head{margin-bottom:22px}.work-head h2{font-size:16px}.work-head>span{font-size:10px}.project-grid{grid-template-columns:1fr;gap:33px}.project-title h3{font-size:18px}.project>small{font-size:12px}.about,.contact{grid-template-columns:1fr;gap:24px}.about{margin-top:70px;padding-top:30px}.about-copy>p{font-size:14px}.contact{margin-top:45px;padding-top:30px;padding-bottom:55px}.email{font-size:23px}footer{padding:20px 23px 30px}dialog{padding:40px 22px}dialog h2{font-size:26px}.case-copy p{font-size:13px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

.hero h1{font-weight:600;font-size:clamp(32px,3.8vw,54px)}.service-line{display:flex;gap:24px;margin-top:26px;font-size:12px;color:#d5d1c9}.service-line span+span{border-left:1px solid #444;padding-left:24px}@media(max-width:560px){.hero h1{font-size:30px;line-height:1.45}.service-line{gap:15px;font-size:11px}.service-line span+span{padding-left:15px}}

.additional-work{margin-top:75px}.video-subject{font-size:12px;color:#b5b1a9;margin-top:9px;line-height:1.7}.video-views{font-size:11px;color:#96938d;margin-top:5px}.views-note{font-size:11px;color:#96938d;margin-top:30px;line-height:1.8}.short-video{aspect-ratio:9/16;max-width:320px;margin:auto}.additional-work .project-title h3{font-size:16px}@media(max-width:560px){.additional-work{margin-top:55px}.additional-work .project-title h3{font-size:16px}}

/* Studio overview and portfolio flow. */
.hero{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:45px;padding-top:55px;padding-bottom:85px}.hero h1{font-size:clamp(31px,3.3vw,48px);line-height:1.45}.hero-visual{display:grid;gap:15px;max-width:470px;justify-self:end}.hero-visual img{aspect-ratio:16/9;object-fit:cover;border-radius:2px}.hero-visual img:last-child{width:70%;justify-self:end}.text-link{display:inline-flex;gap:28px;align-items:center;margin-top:27px;font-size:12px;padding-bottom:7px;border-bottom:1px solid #555}.text-link span{color:var(--orange)}.intro{display:grid;grid-template-columns:1fr 1fr;gap:60px;padding-top:65px;padding-bottom:70px;border-top:1px solid var(--line)}.intro h2,.section-heading h2,.work-head h2{font-size:clamp(25px,2.6vw,36px);line-height:1.5;letter-spacing:-.04em;font-weight:500}.intro-copy>p{font-size:14px;color:#bbb7af;line-height:2}.credentials{display:grid;gap:12px;margin-top:26px;font-size:12px;color:#d7d3cb}.credentials span::before{content:'•';color:var(--orange);margin-right:12px}.section-heading{margin-bottom:34px}.section-heading .eyebrow,.work-head .eyebrow{margin-bottom:12px;font-size:11px;letter-spacing:.08em}.services,.process{padding-top:55px;padding-bottom:55px}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.service-grid article{padding-top:22px;border-top:1px solid var(--line)}.service-grid article>span,.process-steps li>span{font:11px Arial;color:#8b8882}.service-grid h3{font-size:19px;margin:17px 0 12px}.service-grid p{font-size:13px;color:var(--muted)}.process-steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:20px}.process-steps li{border-top:1px solid var(--line);padding-top:20px}.process-steps h3{font-size:16px;margin:16px 0 10px}.process-steps p{font-size:12px;color:var(--muted)}.work{padding-top:65px}.work-head{align-items:flex-end;margin-bottom:34px}.additional-work{margin-top:10px}.additional-work .work-head h2{font-size:20px}.contact{grid-template-columns:1fr 1fr;margin-top:80px;padding-top:55px;align-items:center}.contact h2{font-size:clamp(25px,2.8vw,38px);line-height:1.5}.contact .eyebrow{font-size:11px;letter-spacing:.08em;margin-bottom:15px}.contact p{line-height:1.9}footer{padding-top:30px;border-top:1px solid var(--line);align-items:flex-end}footer p{font-size:11px;color:#8b8882;margin-top:14px}.footer-links{display:flex;flex-direction:column;align-items:flex-end;gap:18px}.dialog-metric{font-size:16px}.dialog-metric span{display:block!important;font-size:11px;color:var(--muted);margin-top:6px}.case-copy:empty{display:none}
@media(max-width:800px){.hero{gap:28px;padding-top:35px;padding-bottom:60px}.hero h1{font-size:29px}.hero-visual img:last-child{width:80%}.intro{gap:30px}.intro h2,.section-heading h2,.work-head h2{font-size:27px}.service-grid{gap:22px}.service-grid p{font-size:12px}.process-steps{grid-template-columns:1fr 1fr;gap:28px}.contact{gap:24px}.email{font-size:23px}}
@media(max-width:560px){.hero{grid-template-columns:1fr;gap:32px;padding-top:30px;padding-bottom:50px}.hero h1{font-size:30px}.hero-visual{grid-template-columns:1fr 1fr;align-items:center;gap:10px;max-width:none;justify-self:stretch}.hero-visual img:last-child{width:100%}.intro{grid-template-columns:1fr;gap:26px;padding-top:40px;padding-bottom:30px}.intro-copy>p{font-size:13px}.credentials{font-size:11px;gap:10px}.services,.process{padding-top:40px;padding-bottom:25px}.intro h2,.section-heading h2,.work-head h2{font-size:25px}.service-grid{grid-template-columns:1fr;gap:22px}.service-grid article{padding-top:17px}.service-grid h3{font-size:18px;margin:12px 0 7px}.service-grid p br{display:none}.process-steps{gap:24px 16px}.process-steps h3{font-size:14px}.process-steps p{font-size:11px}.work{padding-top:45px}.work-head>span{display:none}.additional-work{margin-top:15px}.contact{grid-template-columns:1fr;gap:25px;margin-top:55px;padding-top:35px}.contact h2{font-size:28px}.email{font-size:23px}footer{align-items:flex-start;gap:20px}.footer-links{gap:22px}footer .logo{font-size:22px}}

/* Image-only portfolio and orange wordmark. */
.brand-visual{display:flex;align-items:center;justify-content:center;min-height:260px;width:100%;max-width:none}.brand-visual svg{display:block;width:100%;max-width:530px;height:auto}.credentials span::before{content:none}.hero{padding-top:55px;padding-bottom:70px}.project-grid{gap:24px}.project-image{border-radius:0}.project{cursor:pointer}.project:hover img{transform:scale(1.025)}.project:focus-visible{outline:2px solid var(--orange);outline-offset:6px}.intro h2{font-size:clamp(25px,2.6vw,36px)}@media(max-width:800px){.brand-visual{min-height:200px}.hero{padding-top:40px;padding-bottom:55px}.project-grid{gap:20px}}@media(max-width:560px){.hero{gap:22px;padding-top:30px;padding-bottom:40px}.brand-visual{min-height:120px}.brand-visual svg{max-width:350px}.project-grid{gap:18px}.intro h2{font-size:25px}}

/* Approved copy and four-step infographic. */
.hero h1{font-size:clamp(30px,3vw,44px);line-height:1.5}.hero-specialty{display:inline-block;color:#d8d4cc;margin-bottom:10px}.hero-description{line-height:1.9}.intro-copy>p{font-size:14px;line-height:2;margin:0 0 10px}.intro-copy>.brand-promise{color:var(--orange);font-weight:500;margin-top:20px}.service-grid{grid-template-columns:repeat(4,1fr);gap:26px}.service-grid article{padding-top:24px}.process-icon{width:48px;height:48px;fill:none;stroke:#d9d6cf;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}.process-icon .icon-accent{stroke:var(--orange)}.service-grid h3{font-size:18px;margin:20px 0 12px}.service-grid p{font-size:12px;line-height:1.9}.shorts-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:45px;max-width:660px;margin-left:auto;margin-right:auto}.shorts-grid .project-image{aspect-ratio:9/16;background:#161616}.shorts-grid .project-image img{object-fit:cover}.work-head h2{font-size:clamp(25px,2.6vw,36px)}@media(max-width:800px){.service-grid{grid-template-columns:1fr 1fr;gap:30px}.hero h1{font-size:29px}.intro-copy>p{font-size:13px}.shorts-grid{gap:20px;max-width:540px}}@media(max-width:560px){.hero h1{font-size:30px}.hero-description{font-size:12px}.service-grid{grid-template-columns:1fr 1fr;gap:25px 18px}.service-grid h3{font-size:17px}.service-grid p{font-size:12px}.process-icon{width:42px;height:42px}.intro-copy>.brand-promise{font-size:14px}.shorts-grid{gap:16px;margin-top:25px}.brand-visual{min-height:110px}}

.inquiry-button{display:inline-flex;align-items:center;gap:28px;background:var(--orange);color:#101010;padding:15px 22px;margin-top:25px;font-size:14px;font-weight:600;border-radius:3px;transition:background .2s}.inquiry-button:hover{background:#ff733d}.inquiry-button span{font-size:20px}.inquiry-button:focus-visible{outline:2px solid #f1efea;outline-offset:5px}


/* Production positioning */
.hero{grid-template-columns:1.05fr 1fr;min-height:680px;gap:50px}.hero h1{font-size:clamp(36px,4.2vw,58px);line-height:1.25;letter-spacing:-.06em}.hero h1 em{color:var(--orange)}.hero-description{font-size:18px;color:var(--text);margin-top:28px;line-height:1.7}.hero-detail{font-size:13px;color:var(--muted);margin-top:20px;line-height:1.8}.hero-actions{display:flex;gap:26px;align-items:center;margin-top:30px}.hero-actions .inquiry-button,.hero-actions .text-link{margin-top:0}.production-visual{display:flex;flex-direction:column;gap:20px;width:100%;max-width:none;transform:rotate(-2deg);background:#191919;border:1px solid #333;padding:20px}.production-visual img{width:100%;aspect-ratio:16/9;object-fit:cover}.visual-label{font-size:10px;letter-spacing:.1em;color:var(--muted)}.visual-bottom{display:flex;align-items:flex-end;justify-content:space-between;gap:15px}.visual-bottom span{font-size:12px;line-height:1.7;color:var(--muted)}.visual-bottom strong{font:bold 31px Arial;letter-spacing:-2px;color:var(--orange)}.results{padding-top:65px;padding-bottom:65px;border-top:1px solid var(--line);background:#171717}.results-heading h2{font-size:32px;line-height:1.5}.metric-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:40px}.metric-grid article{border-top:1px solid #454545;padding-top:22px}.metric-grid strong{font:600 64px Arial;color:var(--orange);letter-spacing:-3px}.metric-grid strong span{font:500 18px 'Noto Sans KR',sans-serif;letter-spacing:-.03em;margin-left:8px}.metric-grid h3{font-size:15px;margin-top:15px}.metric-grid p{font-size:11px;color:var(--muted);margin-top:8px}.metric-note{font-size:10px;color:var(--muted);margin-top:30px}.intro{margin-top:50px}.project-title h3{font-size:17px}.project-role{font-size:12px;color:var(--muted);margin-top:8px}.project-views{font-size:13px;color:#f1efea;margin-top:5px}.project-views span{font-size:10px;color:var(--muted)}.project-watch{position:absolute;bottom:12px;right:12px;background:#101010d9;padding:8px 12px;font-size:11px}.project-grid{row-gap:42px}.shorts-grid{margin-top:55px}.floating-inquiry{position:fixed;right:24px;bottom:24px;background:var(--orange);color:#101010;padding:16px 22px;border-radius:30px;font-size:14px;font-weight:700;z-index:20;box-shadow:0 8px 30px #0005}.floating-inquiry span{margin-left:20px}footer{padding-bottom:100px}.contact{padding-bottom:80px}html{scroll-snap-type:none}
@media(max-width:900px){.hero{gap:25px;min-height:570px}.hero h1{font-size:38px}.hero-description{font-size:16px}.hero-actions{gap:18px}.metric-grid strong{font-size:52px}.metric-grid{gap:20px}.visual-bottom strong{font-size:26px}}
@media(max-width:600px){.hero{grid-template-columns:1fr;min-height:auto;gap:45px;padding-top:50px;padding-bottom:55px}.hero h1{font-size:39px}.hero-description{font-size:16px}.hero-visual{justify-self:stretch}.production-visual{padding:15px;transform:none}.results{padding-top:40px;padding-bottom:40px}.results-heading h2{font-size:27px}.metric-grid{grid-template-columns:1fr;gap:25px;margin-top:28px}.metric-grid article{display:grid;grid-template-columns:115px 1fr;column-gap:15px;align-items:center}.metric-grid strong{grid-row:span 2;font-size:49px}.metric-grid strong span{font-size:13px;margin-left:4px}.metric-grid h3{margin-top:0;font-size:14px}.metric-grid p{margin-top:4px}.intro{margin-top:0}.hero-actions .inquiry-button{font-size:13px;padding:14px 18px}.project-title h3{font-size:16px}.shorts-grid{gap:14px}.shorts-grid .project-title{display:block}.shorts-grid .project-category{display:block;margin-top:5px}.shorts-grid .project-title h3{font-size:14px}.floating-inquiry{bottom:16px;right:16px;font-size:13px;padding:14px 20px}.header nav{gap:14px;font-size:11px}.header{padding-left:20px;padding-right:20px}.logo{font-size:24px}.project-views span{display:block}}

.case-studies{padding-top:65px;padding-bottom:65px;border-top:1px solid var(--line)}.case-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.case-grid article{padding:32px;background:#191919;border:1px solid var(--line)}.case-number{color:var(--orange);font:10px Arial;letter-spacing:.08em}.case-grid h3{font-size:28px;line-height:1.5;margin:24px 0}.case-grid p{font-size:13px;color:var(--muted)}.case-grid .case-client{color:var(--text);font-size:15px;margin-bottom:14px}.case-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}.case-tags span{border:1px solid #414141;padding:7px 10px;font-size:10px;color:#ccc}.portfolio-note{font-size:13px;color:var(--muted);margin:-10px 0 30px}.metric-grid strong.edit-metric{font-size:47px}.metric-grid strong.edit-metric span{font-size:15px;margin-left:3px;margin-right:4px}.service-grid{margin-top:20px}.case-studies .section-heading h2{font-size:clamp(25px,2.6vw,36px)}
@media(max-width:700px){.case-studies{padding-top:40px;padding-bottom:40px}.case-grid{grid-template-columns:1fr}.case-grid article{padding:25px}.case-grid h3{font-size:25px}.metric-grid article{grid-template-columns:1fr}.metric-grid strong{grid-row:auto}.metric-grid h3{margin-top:12px}.metric-grid strong.edit-metric{font-size:46px}.portfolio-note{font-size:12px}.hero h1{font-size:clamp(30px,7.8vw,39px)}}

/* Channel scale, relative case study, production workflow */
.channel-proof{padding-top:85px;padding-bottom:85px;border-top:1px solid var(--line)}.subscriber-label{font-size:15px;color:var(--muted)}.subscriber-total{font:bold clamp(100px,14vw,190px)/1.15 Arial;letter-spacing:-.075em;margin:12px 0 30px}.subscriber-total span{color:var(--orange);font-size:.65em;letter-spacing:-.07em}.channel-proof h2{font-size:clamp(30px,4vw,50px);line-height:1.35;letter-spacing:-.05em}.proof-lead{font-size:15px;color:var(--muted);margin-top:25px}.channel-list{display:grid;grid-template-columns:repeat(4,1fr);margin-top:50px;border-top:1px solid #424242;border-left:1px solid #424242}.channel-list a{padding:24px 20px;border-bottom:1px solid #424242;border-right:1px solid #424242;display:flex;flex-direction:column;gap:12px}.channel-list a:hover{background:#1c1c1c}.channel-list a>span{font-size:13px}.channel-list strong{font:600 35px Arial}.channel-list strong small{font:14px 'Noto Sans KR',sans-serif;margin-left:4px}.channel-list em{font-size:11px;color:var(--muted)}.proof-note{font-size:10px;color:var(--muted);margin-top:24px;line-height:1.9}.carepet-proof{background:var(--bg);color:var(--text);padding-top:75px;padding-bottom:75px}.carepet-proof .eyebrow{color:var(--muted)}.proof-topline{display:flex;justify-content:space-between;font-size:12px;color:var(--muted)}.carepet-head{display:flex;justify-content:space-between;align-items:center;gap:30px;margin-top:30px}.carepet-head h2{font-size:clamp(32px,4vw,50px);line-height:1.35;font-weight:600;letter-spacing:-.055em}.carepet-head h2 em{color:var(--orange)}.ratio-big{font:bold clamp(90px,12vw,150px)/1 Arial;letter-spacing:-.08em;color:var(--orange)}.ratio-big>span{font-size:.6em;margin-left:10px}.ratio-big small{display:block;font:12px 'Noto Sans KR',sans-serif;letter-spacing:-.02em;color:var(--muted);margin-top:16px}.ratio-chart{margin:55px 0 40px;padding:35px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.ratio-row{display:grid;grid-template-columns:160px 1fr;align-items:center;gap:25px;margin:22px 0}.ratio-label{font-size:14px;font-weight:600}.ratio-label small{display:block;font-size:11px;font-weight:400;color:var(--muted);margin-top:6px}.ratio-track{background:repeating-linear-gradient(90deg,transparent 0,transparent calc(14.2857% - 1px),var(--line) calc(14.2857% - 1px),var(--line) 14.2857%);padding:8px 0}.ratio-bar{width:var(--bar);min-width:32px;height:64px;display:flex;align-items:center;justify-content:flex-end;padding:0 18px;font:600 28px Arial}.ratio-bar.baseline{background:#77736d}.ratio-bar.result{background:#ff510d;color:#17120e}.ratio-chart figcaption{font-size:10px;line-height:1.8;color:var(--muted);margin-top:30px}.carepet-detail{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}.carepet-detail>a{position:relative;display:block}.carepet-detail img{aspect-ratio:16/9;object-fit:cover}.carepet-detail>a>span{position:absolute;bottom:12px;right:12px;background:#101010e6;color:#fff;padding:10px 14px;font-size:11px}.carepet-detail h3{font-size:26px;line-height:1.5;margin-bottom:18px}.carepet-detail p:not(.eyebrow){font-size:13px;color:var(--muted)}.carepet-detail .case-tags span{border-color:var(--line);color:var(--muted)}.production-services{padding-top:85px;padding-bottom:85px}.production-layout{display:grid;grid-template-columns:1fr 1.15fr;gap:70px}.production-intro h2{font-size:clamp(28px,3.5vw,42px);line-height:1.4}.production-intro>p:last-child{font-size:15px;color:var(--muted);margin-top:28px}.production-steps{list-style:none;padding:0;margin:0;border-top:1px solid #424242}.production-steps li{display:flex;gap:25px;border-bottom:1px solid #424242;padding:25px 0}.production-steps li>span{font:600 28px Arial;color:var(--orange)}.production-steps h3{font-size:17px;margin:2px 0 10px}.production-steps p{font-size:12px;color:var(--muted)}
@media(max-width:800px){.channel-list{grid-template-columns:repeat(2,1fr)}.production-layout{gap:30px}.carepet-detail{gap:25px}.ratio-row{grid-template-columns:125px 1fr;gap:18px}.carepet-detail h3{font-size:23px}}
@media(max-width:560px){.channel-proof,.production-services{padding-top:50px;padding-bottom:50px}.subscriber-total{font-size:112px;margin:15px 0 24px}.channel-proof h2{font-size:30px}.proof-lead{font-size:13px}.channel-list{margin-top:30px}.channel-list a{padding:20px 14px}.channel-list strong{font-size:30px}.channel-list a>span{font-size:12px}.carepet-proof{padding-top:45px;padding-bottom:45px}.proof-topline{display:block}.proof-topline>span{display:block;margin-top:-10px}.carepet-head{align-items:flex-start;flex-direction:column;gap:25px}.carepet-head h2{font-size:31px}.ratio-big{font-size:105px}.ratio-big small{font-size:11px}.ratio-chart{margin:35px 0}.ratio-row{grid-template-columns:1fr;gap:5px}.ratio-label small{display:inline;margin-left:8px}.ratio-bar{height:50px;font-size:25px;padding:0 12px}.ratio-track{width:100%}.carepet-detail,.production-layout{grid-template-columns:1fr;gap:30px}.production-steps li{gap:20px;padding:22px 0}.production-intro>p:last-child{font-size:13px}.proof-note{font-size:10px}}

/* Unified studio palette and motion. */
main>section{border-top:1px solid var(--line)}main>.hero{border-top:0}.carepet-proof{background:var(--bg);color:var(--text);padding-top:85px;padding-bottom:85px}.carepet-head h2{font-weight:500}.subscriber-total .count-value{font:inherit;letter-spacing:inherit;font-variant-numeric:tabular-nums;display:inline-block;min-width:1.72em}.channel-list{border-left:0;column-gap:30px}.channel-list a{padding:24px 0;border-right:0}.channel-list strong{font-variant-numeric:tabular-nums}.proof-note{max-width:850px}.ratio-track{position:relative;background:repeating-linear-gradient(90deg,transparent 0,transparent calc(14.2857% - 1px),var(--line) calc(14.2857% - 1px),var(--line) 14.2857%)}.ratio-bar{position:relative;isolation:isolate;min-width:0;background:transparent!important;padding:0;overflow:visible}.ratio-bar::before{content:'';position:absolute;inset:0;z-index:-1;background:#68645e;transform-origin:left;transform:scaleX(var(--chart-progress,1));will-change:transform}.ratio-bar.result::before{background:var(--orange)}.ratio-bar>span{position:absolute;left:calc(100% + 14px);font:500 17px 'Noto Sans KR',sans-serif;color:var(--text);white-space:nowrap}.ratio-bar.result>span{left:auto;right:16px;color:#101010}.ratio-bar.baseline{width:14.285714%}.ratio-chart figcaption{max-width:850px}.carepet-detail .case-tags{display:none}.production-visual{transform:none}.project-stats{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-top:12px}.project-stats .project-views{font-size:12px;color:var(--muted);margin:0;line-height:1.5}.project-views strong{color:var(--text);font-size:15px;font-weight:500;font-variant-numeric:tabular-nums}.project-date{font-size:10px;color:var(--muted);white-space:nowrap}.portfolio-note{margin-bottom:30px}.shorts-grid .project-stats{display:block}.shorts-grid .project-date{display:block;margin-top:6px}
@media(max-width:560px){.carepet-proof{padding-top:50px;padding-bottom:50px}.channel-list{column-gap:22px}.ratio-bar>span{font-size:14px;left:calc(100% + 10px)}.ratio-bar.result>span{right:12px}.project-stats{align-items:flex-start;gap:8px}.project-views strong{font-size:14px}.project-date{font-size:9px}.proof-note{font-size:9px}}
@media(prefers-reduced-motion:reduce){.ratio-bar::before{transform:none;will-change:auto}}

/* Full-screen chapters, with natural scrolling inside longer chapters. */
@media(min-width:901px){
 html{scroll-snap-type:y mandatory;scroll-padding-top:94px}
 main>section{min-height:calc(100svh - 94px);scroll-snap-align:start;scroll-snap-stop:always;margin-top:0}
 .hero{min-height:calc(100svh - 94px);align-content:center;padding-top:45px;padding-bottom:45px}
 .channel-proof,.carepet-proof,.production-services,.contact{padding-top:45px;padding-bottom:45px}
 .channel-proof{display:flex;flex-direction:column;justify-content:center}
 .channel-proof>.eyebrow{margin-bottom:12px}
 .subscriber-total{font-size:clamp(100px,11vw,145px);margin:6px 0 20px}
 .channel-proof h2{font-size:clamp(30px,3.2vw,43px)}
 .proof-lead{margin-top:18px;font-size:14px}
 .channel-list{margin-top:28px}
 .channel-list a{padding:18px 0;gap:8px}
 .channel-list strong{font-size:30px}
 .proof-note{margin-top:18px}
 .carepet-proof{display:flex;flex-direction:column;justify-content:center}
 .carepet-head{margin-top:15px}
 .carepet-head h2{font-size:clamp(32px,3.5vw,44px)}
 .ratio-big{font-size:110px}
 .ratio-chart{margin:28px 0;padding:20px 0}
 .ratio-row{margin:16px 0}
 .ratio-bar{height:48px}
 .ratio-chart figcaption{margin-top:20px}
 .carepet-detail{grid-template-columns:minmax(0,.8fr) minmax(0,1fr)}
 .carepet-detail>a{max-width:360px}
 .carepet-detail h3{font-size:23px;margin-bottom:12px}
 .production-services{display:flex;flex-direction:column;justify-content:center}
 .production-layout{width:100%}
 .contact{align-content:center;margin-top:0}
 .work{scroll-snap-stop:normal;padding-top:55px;padding-bottom:55px}
 footer{scroll-snap-align:end}
}
@media(prefers-reduced-motion:reduce){html{scroll-snap-type:none}}

/* Content enters after the chapter, with a soft upward stagger. */
.reveal-on-entry{opacity:0;transform:translateY(32px);transition:opacity 900ms ease var(--reveal-delay,0ms),transform 1000ms cubic-bezier(.2,.7,.2,1) var(--reveal-delay,0ms);will-change:opacity,transform}
.reveal-on-entry.is-revealed{opacity:1;transform:translateY(0);will-change:auto}
@media(prefers-reduced-motion:reduce){.reveal-on-entry{opacity:1;transform:none;transition:none;will-change:auto}}